Tuesday, 26 July 2016

Is Verizon going to give Yahoo brand another chance?

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“Yahoo is a company that changed the world,” Yahoo Chief Executive Marissa Mayer said in a note to employees. “Now we will continue to, with even greater scale, in combination with Verizon and AOL."

When I was 10, I wanted to open my first email address. I had just seen spy kids and was pretty much stoked about it. Then I tried to use yahoo mail and all my variations of spy kids were taken, eventually had to use ‘mail.com’. What point am I making here? Yahoo was huge, all email addresses had yahoo in it, infact I had to open another yahoo email because I wanted to be on messenger and basically just have a yahoo account.


Anyway, yahoo which was founded in 1994 is a multinational technology company that has served the whole world (my guess is that one person in your family/circle still has a yahoo account). The company Yahoo that once defined the internet has been sold to Verizon for $4.83bn. Verizon won the bid after a five-month auction that includes all of Yahoo’s search, communications and digital content products/services.

The sale puts an end to Yahoo's 21-year history as an independent company. Yahoo will now be integrated with Verizon-owned AOL under Marni Walden, an executive vice president at the telecom company.
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But can Yahoo get a chance big enough to compete? As "Google" has become the default verb for search, Facebook has laid claim to all things social and everyone else snapping up what’s left of photo sharing, video streaming and instant messaging, Would Yahoo still be left out of the conversation with this deal? Would things have been better if they didn’t reject Microsoft’s takeover in 2008?

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